Programme by neuroscientist looking at the human brain and creativity-
try something new
get off path least resistance and push boundaries
not too new but not too familiar
not be afraid to fail
examples- writing in prisons, Nick Cave, game of thrones, singer/chef,



Creativity is born as a mash-up. Take 2 elements that are familiar and combine them to create something new. Purposefully making mistakes is described as an exercise in the photographers playbook.Taking a familiar photograph or art work and emulating it with a twist is a good way of coming up with something exciting.

the familiar is transformed to the unfamiliar by combination of lighting and camera settings. The camera setting here was a mistake…
IFYOUDOWHATYOUVEALWAYSDONEYOULLGETWHATYOUVEALWAYSGOT
























































